Photography and videography might look like they are similar things, but in reality, they are different professions that require creativity. Some creatives do both photo and video on tour, and they might be more desirable on the road because the more versatile someone on the road, the more likely they are to be picked out. However, it is OK to do both as well as it is OK to do just one.
The Marketing Aspect of Photography and Videography
Touring is the main source of income for artists. For people to want to come to the shows is to market it with photo and video content that show people the experience. Managers are starting to realize the power of photo and video content. They also realize that just because a photographer has a camera, that doesn’t mean they can do video content. On the other hand, artists are getting their money back more by hiring two separate people to be able to do their job correctly and efficiently.
Packing for a Tour
As a photo/video creative, the first thing that determines what you’re going to pack for a tour is the conversation with the management about what they want, whether they specifically want more photos or video, and what the dynamic is going to be. After you figure out what is expected from you, you pack for those specific requests like a video camera with a backup, a photo camera with a backup, the necessary lenses to go with, and all the other stuff like batteries, SD cards, converters, laptop, etc.
Picking Up on Cues
When you are on the road, you must be able to separate “life moments” from the “tour job moments”. As a creative, you become very close with the artist, and you are allowed to be in the same room with them in most situations – taking photos and documenting what’s going on while they’re on the road. However, you need to understand that there’s trust, and there are boundaries. You got to be able to read the room, and document what needs to be documented.
It is very special and important when you are able to find those artists that want to keep you around. You need to make sure you don’t ruin those types of relationships. Your connection with the artists is so important because at the end of the day they determine who comes out on the road.
Experienced Creatives vs. New Creatives
If you are a creative on the road, it is so important to have a good relationship directly with the artist. And when you are first starting off, you might want to be involved in the whole thing. However, when you are an experienced creative, you will realize that you don’t have to be best friends with the artist to create amazing things. “Better relationship with the artist means better content” yeah, but that’s just one avenue and there are other ways to do it as well.
- If you are an amazing creative and a shitty hang, you’re not going to last and if you are vice versa, you’re not going to last either – but the latter definitely exists.
- Know your role on the train and keep doing your part but understand that it’s going to fall apart if other people aren’t doing their thing as well.
- Don’t brush your teeth with the bus water because of how they load the tank – the water has the potential of touching things that you don’t want in your mouth. People usually brush their teeth with bottled water.
- Being open to improving resonates with people. Just do your thing, do it well, and be honest about it.
- Do not overstep boundaries.